Search Engines and Promotion

In designing or redesigning your website, the following optimisation is included as part of the design process:

  • Optimized title and metatags with your keywords
  • Move Javascript and CSS code, which takes up a lot of vital space on the page, to external files within your Web site.
  • Design or redesign page layouts to give search engines access to your the important text on your pages.
  • Use text site navigation in addition to any graphic site navigation: search engines cannot read or follow graphic site navigation.
  • Submission to Google, DMOZ and Altavista.

These are the basics for getting your Web site a really strong start in search engine optimisation (SEO). There are more advanced techniques which will include some or all of the following:

  • Keyword research
  • Competition Research
  • Search Engine content writing
  • Website submission
  • Link development

If you would like to take advantage of these advanced optimisation techniques, I recommend the following Search Engine Marketing service:

Forty First - UK Search Engine Marketing Services

Conventional advertising

If you are advertising your business by conventional advertising (such as business cards, brochures, newspapers, magazines and perhaps radio/TV), i suggest you add your website address.

You may be able to reduce the size and cost of your ads by referring to the website for details, rather than providing all the details in your expensive conventional advertising.

Of course, word-of-mouth and links from other sites are also very good tools to gain exposure!